What is a promotional model? A promotional model is somebody whose role is to raise awareness of a brand or product through various strategies depending upon the assignment. These can consist of a brand ambassador at an exhibition, leafleting on a high street, or capturing data at roadshows to name just a few. It is a very diverse role meaning the models must be versatile and adaptable to different working environments, situations, personalities and job descriptions.
When businesses hire promotional models to represent their company, what service and results do they actually expect or deserve? In truth, many companies using this service for the first time do not really know what results to expect or realise how effective this service can be if a high quality promotional model is hired. A pretty, eye-catching model will be effective for attracting attention. However, attributes such as people skills, intelligence, an outgoing personality, and being proactive are required for leaving that lasting impression and enhancing a company's profile. For example, if a company chose's data capture as its method of promotion at an exhibition, the difference in results between having a model who is just attractive as opposed to a model who is attractive AND has all of the above attributes can be quite radical. In the latter scenario, the public will generally warm to the models and this will generate greater footfall around the company's stand, thus leading to more data being gathered as intended.
Therefore, if a company wants to maximise its opportunities during a promotional campaign and also get the most value within its promotional budget, it is important that the company hire the right quality of staff and ensure the agency they use provides high calibre models.
When a promotional agency selects models for its books, it could adopt the characteristics of the Japanese "Geisha" as its standard to ensure its promotional models have a wide variety of attributes to benefit its customers. Unfortunately there are many misconceptions associated with the word Geisha, but in reality the word refers to women who are well-educated, beautiful, good conversationalists, and masters of hospitality. Moreover, Geishas have the ability to easily adapt to different situations and personalities, traits that serve both them and professional models well.
As well as sourcing the correct calibre of promotional models, it is important for a business to make their booking with the agency as early possible as the highest quality models will be booked well in advance in most cases. Also, for the booking to be as successful as possible, it is imperative that the company gives the agency not only a detailed brief of its requirements but also its desired outcome as a result of its participation in the event. This would then be passed onto the model(s) in advance, thus ensuring that they have a clear understanding of their roles and responsibilities and can therefore prepare accordingly.
When businesses hire promotional models to represent their company, what service and results do they actually expect or deserve? In truth, many companies using this service for the first time do not really know what results to expect or realise how effective this service can be if a high quality promotional model is hired. A pretty, eye-catching model will be effective for attracting attention. However, attributes such as people skills, intelligence, an outgoing personality, and being proactive are required for leaving that lasting impression and enhancing a company's profile. For example, if a company chose's data capture as its method of promotion at an exhibition, the difference in results between having a model who is just attractive as opposed to a model who is attractive AND has all of the above attributes can be quite radical. In the latter scenario, the public will generally warm to the models and this will generate greater footfall around the company's stand, thus leading to more data being gathered as intended.
Therefore, if a company wants to maximise its opportunities during a promotional campaign and also get the most value within its promotional budget, it is important that the company hire the right quality of staff and ensure the agency they use provides high calibre models.
When a promotional agency selects models for its books, it could adopt the characteristics of the Japanese "Geisha" as its standard to ensure its promotional models have a wide variety of attributes to benefit its customers. Unfortunately there are many misconceptions associated with the word Geisha, but in reality the word refers to women who are well-educated, beautiful, good conversationalists, and masters of hospitality. Moreover, Geishas have the ability to easily adapt to different situations and personalities, traits that serve both them and professional models well.
As well as sourcing the correct calibre of promotional models, it is important for a business to make their booking with the agency as early possible as the highest quality models will be booked well in advance in most cases. Also, for the booking to be as successful as possible, it is imperative that the company gives the agency not only a detailed brief of its requirements but also its desired outcome as a result of its participation in the event. This would then be passed onto the model(s) in advance, thus ensuring that they have a clear understanding of their roles and responsibilities and can therefore prepare accordingly.
The Management Team at Tidy Models consists of former promotional and hospitality models who have worked with numerous clients but more importantly, numerous other promotional staff. This has given our team great experience in being able to select high quality promotional models to represent businesses.
If you enjoyed our article please visit our website http://www.tidymodels.com/ to learn more about our services. Hopefully we can provide quality promotional models for your upcoming events and functions.
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